is one of the most eagerly awaited and fascinating events on Lake Maggiore. Founded in 1541, it is the oldest open-air market in the region and one of the largest in Europe. Every Wednesday, Luino is transformed into a lively centre of commercial and cultural exchange, attracting visitors from all over Italy and abroad.

A Unique Experience
To visit the Luino Market is to immerse oneself in a unique atmosphere, where tradition and modernity meet. The streets of the historic centre are filled with stalls offering a wide range of products, from gastronomic specialities to clothing, from local handicrafts to antiques.

Typical products and local specialities
One of the most fascinating aspects of the market is the opportunity to sample typical regional products. Among the market stalls, you will find artisanal cheeses, high-quality cold cuts, honey, jams and local wines. There is no shortage of fresh produce, such as seasonal fruit and vegetables, and ready-to-eat gastronomic delights, such as freshly baked bread and traditional sweets.

The market is held every Wednesday from early morning until the afternoon. It is advisable to arrive early to fully enjoy the experience and find the best bargains. The centre of Luino is easy to reach by car, with several car parks available, and by public transport, including trains and buses.

If you are planning a visit to Lake Maggiore, don't miss the opportunity to explore the Luino market. It is an unmissable experience that will allow you to discover the local culture, do some quality shopping, and taste local delicacies. Get ready to experience a day of tradition, fun and discovery.